USED CAR CAMPAIGN
The brief? Help Nissan dealerships across the UK sell used cars as prices reached all-time highs.
We discovered that buying a used Nissan is almost like buying new—you can even take your car home the same day. And that’s exactly what we told people.
To convey value for money in a market with rising prices, we used close-up shots that highlighted elements of premium product design.
The campaign included OOH, supported by press, social media, and radio.
