CELEBRATE
THE BOLD AND BRILLIANT
In 2020, I collaborated with the Direct Marketing Awards on the "Celebrate the Bold and Brilliant" campaign to increase awards submissions. 
The campaign ran across social and email, showcasing the creativity of past winners to inspire new entrants. 
On social media, we saw a 21.7% rise in engagement and an 18.6% increase in traffic to the entry page. 
Our email strategy achieved a 44.6% open rate and a 13.2% click-through rate, resulting in the highest number of entries in the history of the DMA Awards.​​​​​​​