Role: Copywriting + Book Layout + Creative Solution
GLOBAL BRAND BOOK: THE FUNDAMENTALS
LegoLand needed a brand book to capture the magic and excitement of their parks while staying true to the playful, imaginative spirit that defines their brand.
The challenge? Bringing this vibrant world to life on the page to inspire and guide parks globally.
Tapping into my inner child—easier than expected—I crafted a brand book that was as fun as LegoLand itself!
From colourful visuals to playful language, every element was designed to reflect the brand’s joyful energy and engage LegoLand's designers, marketers, and operational teams.
The result was a dynamic, creative blueprint for bringing LegoLand’s personality to life.
