TSB BANK
FRAUD PREVENTION WEBSITE​​​​​​
The Fraud Prevention Website transformed complex, technical information into clear, engaging, and actionable content, making fraud prevention more accessible to customers. 
By simplifying dense material without compromising depth, the website significantly improved user confidence and engagement.
The results speak for themselves: 86% of users reported feeling more confident in recognising and avoiding fraud, demonstrating the effectiveness of the content in educating and empowering customers. 
The site also saw a 47% surge in web traffic within the first three months, proving its relevance and reach. Additionally, users spent more time engaging with fraud prevention tips, leading to a 64% increase in average session duration.
These results highlight how well-crafted copy and user-friendly design can drive both awareness and action, ensuring customers feel equipped to protect themselves from fraud.