Role:  Copywriting  +  Strategy  +  Design
NEW BRAND POSITION:
GO FURTHER


Showing how winning a DMA Award accelerates careers, using targeted communications to significantly increase award submissions.
The DMA Awards are the UK’s premier marketing awards, recognising the best in creativity, data, and innovation. 
Our "Go Further" campaign strategically targeted specific audiences across social, OOH, and email, with each headline crafted to inspire different segments of the creative community. It was about showing professionals how the DMA Awards could accelerate their careers.
On social, bold visuals and messaging led to a 27% increase in engagement and a 17% rise in traffic. OOH ads in prime locations saw a 32% jump in submissions, and a personalized email strategy achieved a 43% open rate and 11.6% click-through rate, successfully converting undecided entrants.
With these results, the campaign solidified the DMA Awards as a crucial step for fast-tracking creative careers.