ELECTRIFIED
ART: A NISSAN 
METAVERSE EXPERIENCE
To launch the 100%-electric ARIYA, we developed Nissan UK’s first metaverse campaign..
We invited five digital artists to create "Electrified Art", with each piece showcasing their vision of an electrified future for their cities.
With OOH, we transformed cities across the UK into art gallery-inspired exhibitions featuring their work.
QR codes on each billboard brought viewers into the metaverse, where both the artwork and the ARIYA were fully explorable in 3D via mobile, desktop, and VR.
The campaign exceeded expectations and resulted in thousands of ARIYA test drive bookings.