NISSAN:
ELECTRIFIED ART
ELECTRIFIED ART
… did you hear that? Didn’t think so.
That’s the sound of the 100% electric Nissan ARIYA. The engine may be silent, but when it came to launching the new motor, we needed to make a bang.
We challenged five artists from five UK cities to create an electrified interpretation of how the Nissan ARIYA presented a ‘ray of hope’ in their city.
Each one has its own unique look and feel. Through a QR code, customers were transported into the Metaverse, where they could explore the artist’s work and the Nissan ARIYA in all its electrifying glory.
