NISSAN
By Britain
By Britain
At a time when every car maker is fighting to show what makes them special, Nissan needed a platform that went beyond spec sheets and price points to show what Nissan and Britain mean, together, rooting the brand firmly at the heart of the country that builds it.
We repositioned Nissan with a British focus: not just made in Britain, but made by Britain. The campaign shows Nissan as designed, engineered, built and loved by Britain. Woven from the same fabric as the people who drive its cars. It's a message of pride and purpose, celebrating Nissan's longstanding commitment to UK manufacturing and putting that commitment at the centre of the brand story.
