NISSAN:
WHEN YOU LOVE IT,
YOU NAME IT.
WHEN YOU LOVE IT,
YOU NAME IT.
The used-car category assumes purchases are driven by pragmatism; we decided to show the deeper side of car ownership. And guess what? We found out that people love naming their cars…
Why? Because when you love something, you name it.
We asked the UK what they call their cars, using the live results to shout out to our customers.
Then, to show the huge range of Used Nissan vehicles available, we ran some of the best names as headlines across social, press, DOOH and in dealerships.
