Nissan
When You Love It, You Name It
In a used car category that assumes purchases are based on pragmatism, we decided to show the deeper side of car ownership.
And guess what? We found out that people love naming their cars… 
Why? Because when you love something, you name it. 
We asked the UK what they call their cars, using the live results to shout out our customers.
Then, to show the range of Used Nissan’s available to new customers, we ran some of the best names as headlines across social, press, DOOH and in dealerships.