Nissan
Used Bus Never Boredinary
Cars aren't just machines. 
We name them, talk to them, and create memories in them. 
For Nissan’s used car event, we needed to stand out in a crowded market. We coined a new word, BOREDINARY, to challenge expectations and make a bold statement. 
Nissan’s used cars are anything but ordinary. This playful and disruptive approach cut through the noise, making people rethink what a pre-owned car could be.