LEGOLAND
Global Brand Book
Global Brand Book
LegoLand needed a global brand book to capture the magic and excitement of their parks while staying true to the playful, imaginative spirit that defines their brand.
Tapping into my inner child (easier than expected!), I crafted a brand book that was as fun as LegoLand itself. From colourful visuals to playful language, every element was designed to reflect Lego's joyful energy and engage LegoLand's designers, marketers, and operational teams.
