Nissan
The Real F*****g Out of Home
​​​​​​​We launched the campaign with an epic 45-second film, showcasing the Qashqai being carried through the skies by four drones.
Taking off from the Nissan factory in Sunderland, it made a stunning appearance above Manchester before finally touching down in London.
Next, we brought the concept to life with Nissan's most ambitious stunt to date.
A double-sized fibreglass replica of the Nissan Qashqai was hoisted onto the iconic Truman Brewery, allowing thousands of people to experience elevated driving in real life.
To amplify the London activity, we executed Guerrilla OOH across the UK, placing parking space vinyls on buildings in Manchester, Birmingham, and Glasgow.
The stunt garnered extensive coverage in national print and online media.
45 SECOND TVC
GUERRILLA VINYLS
BEHIND THE SCENES