NISSAN
The Real Out-of-Home
The Real Out-of-Home
At a time when every brand seemed to be running fake Out-of-Home ads, we launched the new Qashqai differently. There were scenes across East London when crowds realised our giant Nissan Qashqai clinging to The Truman Brewery’s iconic chimney was – SHOCK – real!
First, the campaign played into fake OOH with teaser films. Then we did the unthinkable... We hung the car 50 metres above Brick Lane.
The stunt earned over 100 million impressions, was named Ad Forum’s Global Ad of the Week, and is named in Campaign Live’s Top 10 OOHs of the year.
