Working with TSB's fraud department, I was briefed to write their fraud prevention website. The job was about transforming complex, technical information into clear, engaging, and actionable content, making fraud prevention more accessible to customers.
The website significantly improved user confidence and engagement, with 86% of users reporting feeling more confident in recognising and avoiding fraud.
The site also saw a 47% surge in web traffic in the first three months, and users spent more time engaging with fraud-prevention tips, resulting in a 64% increase in average session duration.
