NISSAN
Believe: An Infinity Zoom Story
Believe: An Infinity Zoom Story
We used infinity-zoom art to take viewers on a journey through Nissan's 2024 concept-car launches. The story begins with Nissan’s founder, Youshisuke Aikawa, and his inspiring quote: “If you have a strong belief, it will pierce even the sun.” The experience proceeds to do just that.
From here, the viewer is pulled through the sun and into the future. The artwork, created by artist Matt Saunders, was transformed into an animation that garnered over two million views on YouTube and earned a coveted spot on the biggest screen of all, Piccadilly Lights.
