BELIEVE:
AN INFINITY
ZOOM STORY
We used infinity zoom art to take viewers on a journey through Nissan's 2024 concept car launches.
Our story begins with Nissan’s founder, Youshisuke Aikawa, and his inspiring quote: “If you have a strong belief, it will pierce even the sun.” The experience proceeds to do just that.
From here, the viewer is propelled through the sun and into diverse worlds of future possibilities—ranging from racetracks to mountains, blossom-covered highways to cyberpunk Tokyo nights.
The artwork, created by artist Matt Saunders, was transformed into an animation that garnered over two million views on YouTube and earned a coveted spot on the biggest screen of all, Piccadilly Lights.
KEY ARTWORK