MISCARRIAGE ASSOCIATION CARDS
One in four pregnancies ends in miscarriage. This project was about acknowledgment—for both the brief life lost and the Miscarriage Association itself.
We created a set of beautiful, simple cards, with each headline written by women who have experienced miscarriage. The typography reflects their own handwriting. Inside every card were the details of the Miscarriage Association.
The cards were featured on Radio 4, Radio 5 Live, The High Low podcast, and in national press. The campaign was awarded a Cannes Lion, Campaign Big, Creative Circle, and more.
